Welcome To The San Diego County Lodging Association

The San Diego County Lodging Association is a federation of hotel and motel owners and operators representing approximately 20,000 rooms in lodging establishments throughout the county. Members range from small family-owned properties to major convention hotels.  The Association also represents allied member businesses that are affiliated with the San Diego visitor industry.

The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.

The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media.


SDCLA Events

Hotel Marketing: Leveraging Social Media

Hoteliers know the importance of having an online presence across a variety of social media platforms. However, in the fast-paced and everchanging world of digital marketing, they don’t always know how to efficiently and effectively implement strategies that contribute to the bottom-line.  With so many platforms and touchpoints with guests — where do you even start?

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44th Annual Gold Key Awards

What a great evening! Thank you for celebrating with us!

Congratulations to all the nominees and Gold Key Award recipients! Click here to see the full list of winners.


SDCLA MEMBER BENEFIT
HUMAN TRAFFICKING AWARENESS TRAINING

SDCLA members can access human trafficking prevention training at no cost through our partnership with Businesses Ending Slavery & Trafficking (BEST). Everyone who completes the training will receive a certificate and be in compliance with California Senate Bill 970, which requires that hotel and lodging employees who are likely to interact with victims of human trafficking undergo at least 20 minutes of human trafficking awareness training and education.

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